Nick Ray

---

Meta Ads SpecialistI help brands scale with data driven meta ads campaigns by writing high-converting hooks, headlines & ad copy that deliver 2-4x ROAS• Rewrite your existing ads → 20-35% CTR lift
• Niche targeting setups → $17 CPL (vs $25 avg)

Services

Client Success Story

Bella Vita Boating: Turning Meta Ads Into Predictable Leads

Bella Vita Boating used Meta (Facebook and Instagram) ads to turn casual scrolling into a steady stream of high‑value enquiries for its boating experiences.
Across three campaigns, results consistently beat common Facebook advertising benchmarks for similar service industries.The Client
Bella Vita Boating is a premium boating and charter provider offering high‑end on‑water experiences for couples, families and private groups.
The business wanted a reliable way to generate qualified enquiries, beyond word‑of‑mouth and seasonal demand.The Objective
Build a predictable pipeline of leads for charters and packages
Keep daily ad spend controlled and transparent
Attract higher‑intent prospects rather than low‑quality clicks

The Strategy

The campaigns focused on three core elements:- Targeted audiences through geo-targeting and interest alignment, reaching those likely to book premium boating experiences.- High-impact creative using lifestyle imagery and copy emphasizing the feeling of being on the water rather than the vessel.- Instant Forms on-platform, enabling fast, mobile-friendly inquiries and reducing drop-off vs. website visits.Performance highlights:Impressions: 174,553; total clicks: 7,108;
CTR: 4.07% (about double the typical 1.5–2.0% on Facebook).Cost per click: $0.34 (less than half the usual $0.75–$1.50 for services).Link clicks to Instant Form:
2,504; link CTR: 1.43% (at the high end of 1.0–1.5% typical).Cost per link click: $0.96 (favourable vs. typical $1.30–$1.70).Total leads: 383; cost per lead: $6.28 (around one-third of the usual $20–$25 for lead gen in similar categories).Total ad spend: approx. $2,406; budget: $30/day.For high-ticket boating charters, acquiring qualified leads at about $6 each offers strong ROI.

What This Means for Your BusinessThe Bella Vita Boating campaigns consistently beat common benchmarks on CTR, CPC and CPL, showing that a structured Meta strategy can outperform “average” results by a wide margin.
The same framework—smart targeting, polished creative and low‑friction lead capture—can be applied to other brands that want predictable, trackable leads instead of unreliable seasonal spikes.

Testimonials

Working with Nick, I quickly realized two things:- He’s a master at crafting high-converting ad copy.- He takes real pride in delivering measurable results.Nick was able to identify the key pain points in our Meta ads funnel and rewrite our messaging to drive engagement and conversions.
His optimization lifted our CTR and ROAS significantly while lowering CPL.
Beyond his ad expertise, Nick was easy to collaborate with and highly professional. I’m confident entrusting future campaigns to him.If you want a Meta ads specialist who maximizes ROI through targeting, copy, and funnel optimization, I highly recommend working with Nick.— Juan Gonzalez

I've worked with many other Meta ads specialists in the past, but Nick has been second to none! He was really easy to work with and always knows how to optimize what's already in my ad account.Another great thing about Nick is that he always delivers results ahead of schedule and includes extra optimizations on top. His approach to targeting, copy, and funnel structure is really unique and maybe a bit unconventional, but oh boy, does it pay off with massive ROAS lifts!I can only highly recommend Nick to anyone needing a Meta ads expert who knows his stuff. If I ever need ad optimization for a new project, I'll definitely hire Nick again! 😊— Markus Kallonen

Nick’s Meta ads funnel is clear and deliberate, reaching cold audiences with messaging that resonates deeply while guiding them seamlessly through the funnel.He masterfully taps into common pain points and objections at each stage—awareness, consideration, conversion. By addressing these strategically, Nick builds trust from top to bottom, creating a funnel that converts at every level. This structured approach drives massive engagement and ROAS.What makes Nick’s funnel especially impactful is his use of relatable storytelling combined with aspirational testimonials positioned perfectly for retargeting. Each ad builds on the last, turning awareness into action with proof that makes the offer irresistible.I highly recommend Nick’s work.— Murray Alexander